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Lalla Hirayama signs to C.S.A. Global


Japanese-South African TV personality, Lalla Hirayama, has signed to the talent division of Celebrity Services Africa (C.S.A.) on a global management deal.

Lalla, who currently co-hosts the new weekly music show, Massive Music on Mzansi Magic, has interviewed international stars such as movie actor and semi-retired professional wrestler Dwayne “The Rock” Johnson and many more. She also co-hosted shows such as V Entertainment and she was also a judge on SA’s Got Talent.

Hirayama will be represented by C.S.A. for new shows, endorsements, MC work and other auxiliary opportunities.

“We are excited to have signed Lalla for representation and management in all aspects of her career in South Africa, across the continent and abroad. We believe Lalla is a complete media personality with incredible potential both on television as well as for brand partnerships,” says Davin Phillips, executive director, talent, Celebrity Services Africa.

“I’m thrilled to have C.S.A. in my corner in every way, helping me grow my brand in this next chapter of my career. Having seen what C.S.A. has done in transforming and growing the careers of my peers, I can’t wait to be part of this journey with such a distinguished team,” says Lalla.

Lalla is not the only South African celebrity to join C.S.A, she joins the likes of Bonang Matheba, David Tlale and many more.